# Checking Link Purpose on Cards, Tiles, and Blog Teasers Source: https://adaguardhq.com/blog/2026-10-27-checking-link-purpose-cards-tiles.html October 27, 2026 *Read more, learn more, and whole card links that all announce the same words leave shoppers guessing. How to audit link purpose in context across a store.* ## The same words, five different destinations Product cards, collection tiles, and blog teasers often repeat generic link text across a page. A screen reader user who pulls up a list of links hears shop now or read more ten times with no destinations attached. Standards allow link text to rely on context, but that context has to be programmatically connected, such as the heading in the same card, not just visually nearby. Visual proximity is exactly what assistive technology cannot assume. Start with a short written checklist for this specific case and work it in the same order every time. Consistency is what makes results comparable from one week to the next, and it stops the common pattern where a fix is applied to the page someone complained about while the same pattern survives on nine similar pages nearby. ## Whole card links create their own problems Making an entire card one link seems tidy until a shopper must hear the whole card read as one long link name, including price, badges, and reviews. Nested interactive elements, such as a quick add button inside a card link, break keyboard use entirely. A cleaner pattern links the product title, stretches that link over the card with CSS for mouse users, and keeps other controls outside the link. Everyone gets a big target and a short, clear link name. Document what you found with a date, a screenshot or a saved copy, and the exact page where it appeared. That record turns a vague impression into work another person can pick up, and it gives you a baseline when you recheck after a fix, a redesign, or a tool update changes the setup again. Related reading that pairs well with this guide: [ADA Accessibility Due Diligence When Buying an Existing Shopify Store](https://adaguardhq.com/blog/2026-10-15-ada-due-diligence-buying-shopify-store.md), [A Second Demand Letter After You Fixed the First: Why It Happens and What It Means](https://adaguardhq.com/blog/2026-10-16-second-ada-demand-letter-after-fixes.md), and [ADA Risk in Marketplace and Third-Party Seller Pages You Do Not Control](https://adaguardhq.com/blog/2026-10-17-ada-risk-marketplace-seller-pages.md). ## How to audit a page in fifteen minutes List the links on a template with a screen reader link list or an automated checker, and read the names cold. Any name that could belong to three destinations needs work. Then tab through the page and check that focus order matches reading order and that each focused link is visible. Fix at the template level: connect each teaser link to its heading with an accessible name that includes the article or product title. One template fix repairs every card the store will ever publish. Bring the people who own the content into the fix early. Most of these problems are created by ordinary publishing, merchandising, or care habits rather than by a single technical fault, so a fix that only touches code or only swaps one product tends to fade. A shared short rule, written where the work happens, lasts longer. ## Write link names like signposts Good link names name the destination: read the guide to winter running shoes, not click here. Keep the most specific words at the start, since link lists are often scanned by first letters. Avoid repeating the same call to action sentence across a campaign landing page. When a design demands short visible text, extend the accessible name rather than changing the visual design, and note the pattern in the style guide so future pages inherit it. Recheck on a rhythm that matches how fast the underlying thing changes, and keep the check short enough that it actually happens. A brief review done monthly beats a perfect audit planned once a year and never run. When the recheck passes twice in a row, note that too, because knowing what is stable is part of the picture. ## Frequently asked questions ### What is the most important thing to understand about link purpose on cards and teasers? The key point is simple. Read more, learn more, and whole card links that all announce the same words leave shoppers guessing. How to audit link purpose in context across a store. Most problems come from small details being skipped when the work is rushed, so a calm check of the basics usually finds the issue faster than a complicated new tool or a full replacement of what you already have. ### How do you check link purpose on cards and teasers properly? Work through it step by step in the order a real user or shopper meets it, using the same device, settings, or routine they would use. Note each failure where it happens, fix the pattern at its source rather than patching one example, and then repeat the same check to confirm the fix held. ### What is a common mistake people make here? The common mistake is treating the visible symptom and stopping there. People fix one page, one product, or one bad day and assume the pattern is gone. It usually is not, because the template, habit, or setting that produced it is still in place. Checking two or three neighbouring examples reveals whether you fixed a case or a cause. ### How often should you revisit link purpose on cards and teasers? Revisit it whenever the underlying setup changes and on a regular short cycle in between. Templates, apps, products, and skin itself all change over time, so a result that was true last season may not be true now. A dated note from the last check makes the next one faster and more honest.